1. Define Demographic and Pshychographic in relation to audience
2. Create an on line survey/ questionnaire , using Survey Monkey
3. At least 10 people - who like Motown music
Link:
https://www.surveymonkey.com/s/7VLQKXK
Demographic Questions:
1. Male or Female
2.Age
3. Employment status-
Students (16+)
Unemployed
School pupils
Professional (have a qualification for there area of work)
Skilled ( Beauty , Plummer- no quals needed)
Manual (shop worked, box packer)
4. Income-
£0 - £10K
£11 - £15K
£16 - £20K
£21 - £30K
£30+
(Higher earners can afford to pay more)
Pshyochographic
1. Which of the following artists are your favourite?
- The Supremes
- Marvin Gaye
- Diana Ross
- Marther Reeves and The Vandelles
- etc
2. How do you consume music?
- Radio
- CD
- Downloads
- Illegal downloads
3. Which of the below is your favourite brand?-----------MAY NOT NEED THIS QUESTION--------
- Addias
- Vogue
4. How often do you often go and watch live music? ------ MAY NOT NEED THIS QUESTION------
5. How much would you be willing to pay for a monthly magazine
- £3- £3.50
-£3.60 - £ 4.10
- etc
6. How often do you read about music on the internet?------- MAY NEED A WEB VERSION-------
- Never
- Once a week
- Everyday
7. Which name for a Motown magazine do you prefer?
- MOTOWN
- FIXED
- CHOICE
- VINYL YEARS
- MY MUSIC
- MOTOWN LEGENDS
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