Evaluation - Q5

How did you attract/address your audience?

In order to attract my audience I used two forms of surveys to find out what my audience were interested in and how I could attract them into buying my music magazine.

 

Front Cover - Featured Artists

These are the names of the two main artists which I featured on my front page:

 

When I carried out my survey, I wanted to find out how people consume because this would help to make my magazine relevant to my audience. This was so I could feature some of these artists in my magazine. From these results I concluded that the two main artists I was going to feature were, Stevie Wonder and Aretha Franklin. These are the results from my survey monkey:
 

I also carried out a secondary form of audience feedback, via video. This video shows why I featured Aretha Franklin on the front cover of my magazine and why the main image on my front cover is of a woman.
 

Contents Page Featured Artists
These are the names of artists which I featured on my contents page:





























 
These are some reasons why I chose these artists:
- Some are from the record label,  Motown
- Made music history (The Beatles spent 27 weeks at the top of the albums chart, UK)
- Mix of current artists and older artists
- Mix of Soul and Motown artists
- Iconic artists
- Some artists were mentioned in my survey monkey results

I also featured Nicki Minaj in my magazine, (on the front cover and contents page) because I felt this my intrigue people to want to buy my magazine to find out what the relationship is between the Minaj and the Motown genre. In order to attract a younger audience I asked a 17 year old what she thought of the artists I have decided to feature in my music magazine. This is her response:

After looking at other music magazine I thought a plug might attract people to buy my magazine. Therefore I used Photoshop to make a plug advertising a free CD. However during my analysis  I noticed this wasn't an effective addition to my front cover.